Category Archives: Book Review

Book Review: Platform: Get Noticed in a Noisy World by Michael Hyatt

PlatformIn his book, Platform: Get Noticed in a Noisy World, Michael Hyatt provides the details for building your platform. Michael says that, “Without a platform—something that enables you to get seen and heardyou don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.” He tells us that to be successful in the market today, we must possess two strategic assets: a compelling product and a meaningful platform. This book provides the step-by-step plan that you need to build your platform.

Michael Hyatt is a full-time blogger, author, and speaker. His blog, MichaelHyatt.com, is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors a month. He also has more than 120,000 followers on Twitter. Michael speaks from experience, and he is uniquely qualified to write on building a Platform.

Platform: Get Noticed in a Noisy World is divided into five parts:

Part One: Start with WOWYou must begin with a compelling product. This must be the best product that you can produce (don’t settle for second best), have a memorable name, and be designed exceed market expectations.

Part Two:Prepare to LaunchAfter you have created your “Wow” product, you need to develop Media Kits, a head shot, and endorsements to ensure that the product launch is successful.

Part Three: Build Your Home BaseThis is where you will focus most of your online efforts. This is also where you have most of the engagement with your online fans. Your blog is your home base.

Part Four: Expand Your ReachHow to use your Twitter and Facebook accounts to drive new fans to your blog. You accomplish this by giving away your time and talents and by sharing what you know with others.

Part Five Engage Your Tribe – Your tribe is engaged by involving them in meaningful online conversations.

In this book, Michael takes you behind the scenes of his own Platform. He shows you what he has done, and how he has done it. He uses his book to teach you how to win customers in today’s marketplace.

While much of Platform is reworked material from Michael’s blog, he does a good job of updating and reformating it. This book is packed with helpful, actionable tips that will help you become more effective with social media. 

I recommend that you get a copy of Platform. It is a solid guide to blogging and social media engagement. If you are building a Platform, and everyone should be, you need this book. Both new and experienced bloggers will find something of value, and this book will save you hours of time and effort.

Get a copy of Platform: Get Noticed in a Noisy World here.

Question: What does your platform look like, and how has it helped you reach your goals?

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: The 4-Hour Workweek by Timothy Ferriss

4-Hour Work WeekDo you wish that you could travel the world and enjoy everything that it has to offer while only working 4-hours a week. While this might sound impossible, it is exactly what Tim Ferris promises in his book, The 4-Hour Workweek : Escape 9-5, Live Anywhere, and Join the New Rich.

In this book, Ferriss tells us that we can forget the old concept of retirement. He says that with smart lifestyle design, we don’t need to wait – we can have it all now. The 4-Hour Workweek offers us his blueprint for a life of travel and enjoyment financed by a 4-hour workweek.

Nominated as one of Fast Company’s “Most Innovative Business People of 2007,” Tim Ferriss runs his multinational firm from remote locations worldwide. He is a regular lecturer at Princeton University, where he presents entrepreneurship as a tool for ideal lifestyle design and world change. He has a diverse background and experience, including working as an actor, speaking seven foreign languages, holding a world record in tango, and being a national Chinese kickboxing champion.

In The 4-Hour Workweek, Ferriss uses the acronym DEAL for the four main sections of his book. This acronym stands for Definition, Elimination, Automation, and Liberation.

Definition – You define the ultimate goals for your life and then calculate the monthly income required to achieve these goals.

Elimination – You apply the “Pareto Principle” (80/20 rule) to remove the 80% of the stuff that doesn’t provide a major benefit to your life. 

Automation You develop and implement an automatic and sustainable source of income. For him, this includes using websites and 800 numbers to sell products, and outsourcing the manufacturing and delivery of these products. While there is a lot of useful information in this section, Ferriss makes the idea of automating the development and sales of a product sound a little to easy. 

Liberation – You liberate yourself from employment and geographical constraints. This may include either quitting your present job, or getting your employer to agree to”telecommuting” as a way to work less hours. Liberation provides the time that you will need to work on automating your own products. Ferriss points out that if you already have a regular job, you must liberate yourself prior to implementing the other three steps of his process.

The expanded and updated edition of The 4-Hour Workweek includes:

  • Practical tips and case studies from readers who have reinvented themselves using the original version of the book.
  • Examples and templates that you can use for eliminating email and negotiating with your boss.
  • Dozens of tools, tricks, and websites that you can use to help you with everything from starting your own company to traveling the world at a discount.

If you are looking for a book that will help you create your vision, become more effective, and spend more time traveling the world  this book is the book for you. If you are looking to escape the 9-5 by starting a company of your own   you will enjoy this book. This book is full of helpful information, and it is well worth the price for that reason alone. I recommend that you pick up a copy here, or borrow it from the library.

QuestionIs a 4-hour Work week something that you can aspire to, or is it’s too good to be true?

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: Building A Strategic Plan For Your Life And Business By John Hawkins

Building a Strategic Plan

Author John Hawkins tells us, that in order to be successful we need to change the way that we think. In his new book, Building a Strategic Plan for Your Life and Business, he explains that we can do this by learning to think strategically. John explains that the secret of thinking strategically is building a strategic plan. This strategic plan allows you to get from where you are to where you want to be.

Building a Strategic Plan for Your Life and Business provides a detailed road map that allows you to build your own strategic plan, and explains how to use your strategic plan to create and realize your vision. You will learn to identify where you want to be in one year, five years, or twenty years. You will learn how to align your vision with your strategic plan, and you will learn to develop a strategy to help you achieve your goals.

The author uses numerous, real-world examples to illustrate these concepts, and he provides several hypothetical situations that give you a chance to apply what you have learned. This book is quick and easy to read, and it is amazing how simple and effective these principles are. I recommend that you get a copy today to begin building a plan for your life and/or your business.

How can I make this review more helpful for you?

Get more details on Building a Strategic Plan for Your Life and Business here