Category Archives: Branding
In his book, Platform: Get Noticed in a Noisy World, Michael Hyatt provides the details for building your platform. Michael says that, “Without a platform—something that enables you to get seen and heard—you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.” He tells us that to be successful in the market today, we must possess two strategic assets: a compelling product and a meaningful platform. This book provides the step-by-step plan that you need to build your platform.
Michael Hyatt is a full-time blogger, author, and speaker. His blog, MichaelHyatt.com, is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors a month. He also has more than 120,000 followers on Twitter. Michael speaks from experience, and he is uniquely qualified to write on building a Platform.
Platform: Get Noticed in a Noisy World is divided into five parts:
Part One: Start with WOW – You must begin with a compelling product. This must be the best product that you can produce (don’t settle for second best), have a memorable name, and be designed exceed market expectations.
Part Two:Prepare to Launch – After you have created your “Wow” product, you need to develop Media Kits, a head shot, and endorsements to ensure that the product launch is successful.
Part Three: Build Your Home Base – This is where you will focus most of your online efforts. This is also where you have most of the engagement with your online fans. Your blog is your home base.
Part Four: Expand Your Reach – How to use your Twitter and Facebook accounts to drive new fans to your blog. You accomplish this by giving away your time and talents and by sharing what you know with others.
Part Five Engage Your Tribe – Your tribe is engaged by involving them in meaningful online conversations.
In this book, Michael takes you behind the scenes of his own Platform. He shows you what he has done, and how he has done it. He uses his book to teach you how to win customers in today’s marketplace.
While much of Platform is reworked material from Michael’s blog, he does a good job of updating and reformating it. This book is packed with helpful, actionable tips that will help you become more effective with social media.
I recommend that you get a copy of Platform. It is a solid guide to blogging and social media engagement. If you are building a Platform, and everyone should be, you need this book. Both new and experienced bloggers will find something of value, and this book will save you hours of time and effort.
Get a copy of Platform: Get Noticed in a Noisy World here.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”